Atelier Brøn Community Pavilion

Municipality of Aarhus is a high-end Scandinavian furniture brand that emphasizes natural materials, minimalist aesthetics, and functional craftsmanship. To support their expanding brand presence, they commissioned an architectural concept that reflects their identity through a flagship showroom and experiential retail space.

I was involved in designing a modern architectural concept that seamlessly integrates spatial storytelling, product interaction, and Scandinavian design philosophy — combining architecture, interior design, and brand experience into one cohesive environment.

• Design a flagship showroom that reflects the brand’s core values: simplicity, elegance, and sustainability.
• Create immersive product zones where furniture can be experienced as part of everyday living environments.
• Ensure that the space supports modularity for seasonal layouts and exhibitions.
• Use architectural language to strengthen the brand's identity and customer journey.

• Lead Architectural Designer
• Interior & Spatial Planner
• Concept Development & Visualization
• Use architectural language to strengthen the brand's identity and customer journey.

Inspired by Nordic architecture, the space was envisioned as open, light-filled, and serene. The material palette—featuring raw wood, white-painted steel, concrete, and soft textiles—echoes the brand’s commitment to craftsmanship and natural simplicity. The layout was thoughtfully structured into distinct living zones, including Living, Dining, Office, and Outdoor areas, ensuring visual continuity and an organic sense of flow. A courtyard garden and generous natural daylight introduced through skylights further emphasize the project’s alignment with sustainability and biophilic design principles.

• SketchUp + V-Ray (3D Modeling & Rendering)
• AutoCAD (Architectural Plans)
• Adobe InDesign & Illustrator (Presentation Boards)
• Lumion (Environmental Simulation)

The Municipality of Aarhus showroom project represents a successful intersection between architecture, brand identity, and user experience. By translating Scandinavian design principles into spatial form, the project delivers more than just a place to display furniture—it creates an immersive environment that reflects the values of simplicity, sustainability, and human-centered living. The carefully curated materials, adaptive layout, and light-filled atmosphere support both functional needs and emotional engagement. This project not only elevates the retail experience but also reinforces the brand’s long-term vision through thoughtful, lasting design.